In the context of the Neropazarization program at Marmara University, the change in the brains of the consumers while they’re watching figures was explained.The guests,participating in the program  thinkneuro's founder, CEO and Chairman of NMSB to Turkey Assoc. Prof. Dr. Yener Girişken stated that neuromarketing mainly measures people's unconscious reactions rather than consciousness in his presentation. Girişken explained that brain imaging has been performed in humans through neuromarketing techniques, and in what situations consumers are affected by decision-making processes.

The program ended after the question-answer section.