In the first session of the conference, Director of Hype Ajans Optimizasyon M.Esad Tatlıpınar informed about “Growth Marketing” by talking the measuring the digital world. After,  Head of Digital Marketing at Enuygun.com Özge Beşirli talked about their strategies implemented for develop user experience in the digital world.  In third session, Head of Sales at Glovo, Onur Büküşoğlu shared his experiences with the participants about entrepreneurship and job oppurtunities in the digital world. CMO of Scotty Cenk Kaya told about establishment process of Scotty and aswered the questions of the participants in the following session. In the final speech, Assoc. Prof. Taşkın Dirsehan of Business Administration Department, emphasizing  the importance of small data as well as big data, made a presentation on the transformation of the consumer behaviours through digitalization.